event

Vans History Exhibition – How It Was

Our main goal is to create a community around street culture in Vilnius. The Vans History Exhibition was a key part of this initiative. After two days of rest, we are back to business and want to say thank you to all 216 visitors.

The exhibition showcased unusual facts about Vans that have influenced the brand's history. Visitors had the opportunity to see how the shoes are produced and understand why the waffle sole is a signature feature of the brand. For those who wanted to attend but couldn't make it, you can read the "Vans Brand History" – a comprehensive story about the brand.

    It was amazing to learn about the history of such an iconic brand. The interactive elements were my favorite part!

    - Gabrielle, visitor.

    It was interesting to develop the exhibition, put it together, and invite people to see it. I want to do more of this!

    - Iullia, moon. agency

    It's a new concept where we show a brand's history and invite people to try and buy. I think we will continue this practice in the future, so follow us and let's do it together.

    - Dmytro, @DV

    Special thanks to all our customers; your support shows us that all our efforts are not in vain.

    We would like to extend our gratitude to our partners, such as Bar Peronas, music band Roughly Human and the advertising agency Moon, whose support made this exhibition possible.

    Find yourself in the full report and tag us on Instagram @adv__lt

      Vans Collection