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Store Opening Report
Store Opening Report

Embracing Authenticity: Iain Grainger on Fashion, Japanese Brands, and Evolving Trends

In this interview, Iain Grainger shares insights into his journey in the fashion industry, his love for Japanese brands, and how he stays authentic while navigating evolving streetwear trends.

Discover how he merges creative vision with cultural influences, inspiring fashion enthusiasts worldwide.

  • Keen

    Keen, an American brand founded in 2003, is renowned for its exceptional footwear and accessories. Our product line features hiking boots and casual shoes, all crafted with a focus on comfort, durability, and functionality. Discover iconic models like the Newport H2, Uneek, and Jasper, each blending style and performance. Explore our collection and find your perfect pair in our store.

  • Vans

    Founded in 1966 in California, Vans is a legendary American footwear brand renowned for its distinctive features, such as the waffle sole and iconic designs. Over the past three decades, models like Old Skool, SK-8 Hi, Era, and Slip-On have become timeless classics. Vans shoes are favored by celebrities and style icons around the world. Vans is more than just footwear — it's a lifestyle and a statement of style!

  • Crocs Crush Boot - @dv

    Crocs

    Founded in 2002, the brand is renowned for its distinctive foam clog design, such as the Echo Clog, originally created as a boating shoe. Made from Croslite, a proprietary material, Crocs are lightweight, comfortable, and water-resistant. Today, Crocs offers a wide range of styles and has become a global brand recognized for its unique and functional footwear.

Interview, Style, History

  1. Read more: Embracing Authenticity: Iain Grainger on Fashion, Japanese Brands, and Evolving Trends
    Embracing Authenticity: Iain Grainger on Fashion, Japanese Brands, and Evolving Trends - @dv

    Embracing Authenticity: Iain Grainger on Fashion, Japanese Brands, and Evolving Trends

    In this interview, Iain Grainger shares insights into his journey in the fashion industry, his love for Japanese brands, and how he stays authentic...
    Read more
  2. Read more: New Chapter for ADV Store – Grand Opening in Vilnius
    New Chapter for ADV Store – Grand Opening in Vilnius - @dv

    New Chapter for ADV Store – Grand Opening in Vilnius

    On September 28th, ADV Store opened its first location in the heart of Vilnius at Trakų 4. Explore new collections from Nike, Puma, S.W.C., and SCA...
    Read more
  3. Read more: How Green Globe Vintage is Shaping Street Fashion in Vilnius
    How Green Globe Vintage is Shaping Street Fashion in Vilnius - @dv

    How Green Globe Vintage is Shaping Street Fashion in Vilnius

    We met with Laurynas Vaitkus, the owner of Green Globe Vintage, to discuss his journey in the world of street fashion and luxury vintage in Vilnius.
    Read more
  4. Read more: The Tatras in Three Days: How Footwear Became My Key Ally in the Mountains
    The Tatras in Three Days: How Footwear Became My Key Ally in the Mountains - @dv

    The Tatras in Three Days: How Footwear Became My Key Ally in the Mountains

    Discover how the right footwear, from Keen sandals to La Sportiva Ultra Raptor II, played a crucial role in tackling the diverse terrains of the Hi...
    Read more
Shop Keen
Shop Keen