What happened to GorpCore today?

But first, let's recall where this term originated. The term GorpCore was coined by The Cut author, Jason Chen. In 2017, Chen emphasized that GorpCore isn't for the elite; it's a fashion trend for those concerned about quality living and environmental well-being.

Interestingly, the name comes from the acronym "Good Old Raisins and Peanuts" — a classic trail mix favored by tourists and travelers.

WHAT HAS GORPCORE BECOME TODAY?

Over the six years since its first mention in 2017, GorpCore has gradually infiltrated the minds of contemporary youth, evolving into a subculture akin to the impact skateboarding and breakdancing had in the 90s and 00s.

  • Today, hiking and mountaineering represent a new wave of subculture that is gaining worldwide traction. With an increasing global following, hiking and mountaineering have become a prevalent subculture, captivating enthusiasts worldwide.

The Evolution of GorpCore: From Craft Brands to Luxury.

Those familiar with Patagonia's history know about Chouinard Equipment (today Black Diamond), an alpine gear brand that initially operated from a garage and was handcrafted by climbing enthusiasts in their spare time. Patagonia faced initial years of setbacks, indicating that the market wasn't quite ready at that time. Yet, Yvon Chouinard managed to identify and successfully address the pain points of hikers and climbers. From a garage operation, Patagonia has grown into a $3 billion company.

Simultaneously, while La Sportiva's revenue grew from $96 million in 2016 to $156 million in 2021, and the American company Keen surged from $240 million in 2011 to $320 million in 2022, both companies faced supply chain and manufacturing line issues during the COVID-19 pandemic.

Observing this growth, luxury fashion houses like Gucci, Jacquemus, Moncler, Chloe, and many others haven't overlooked the trend and have incorporated GorpCore elements into their collections, emphasizing practicality and functionality. Collaborations, style borrowing, and celebrity endorsements are used as focal points in their collections.

  • Today, GorpCore has become an integral part of new collections by luxury brands.

How to Distinguish GorpCore from Outdoor?

Let's be honest: GorpCore style emerged from the desire to own rare/luxury items from outdoor brands. These are rare models and brands worth pursuing. Collaborations with various creatives are highly valued. People queue up or pay significantly more in the resale market for these items.

GORPCORE BRANDS

Like any subculture, GorpCore offers a full range of price segments, from more mass-market to niche brands, with limited drops. The most popular today are La Sportiva, Patagonia, Mammut, The North Face, Arc'teryx, Salomon, Fjällräven, Keen. Among the niche brands are Goldwin, Roa, Diemme, And Wander, Gramicci, Snow Peak, and many others.

  • However, we're familiar with examples of major brands, such as Crocs, releasing a full line in GorpCore style, like the ALL-TERRAIN ATLAS CLOG.

COLLABORATIONS WITH GORPCORE BRANDS

Major brands often seek the most precise path to reach their target audience. GorpCore has always been and will remain a subculture for the select few. Due to their size, major brands aim to shape this subculture through collaborations with niche brands. This has given rise to a conveyor belt of collaborations, which we practically see every week.

Some collaborations have made significant waves, such as Gucci x The North FaceHoka x Nicole MclaughlinMerrell x DimeArcteryx x Beams Range, and numerous other big brands eager to collaborate with new, vibrant, and authentic brands.

Influencers in GorpCore world

We've all seen A$AP Rocky and Billie Eilish in the aforementioned collaboration between The North Face x Gucci, Kendall Jenner sporting Salomon XT-6, and Bella Hadid donning various cargo pants styles.

However, I'd like to draw attention to self-made influencers who emerged during the GorpCore era, such as Nicole Mclaughlin, Oliver Hooson, Justine Agana, Jakob Werner, Hildur Karlsson, Patrick Stangbye, JAIMUS, Jodie, TANG, Aurora.

It’s just a fragment of the extensive GorpCore universe. Individuals like these manage brands and communities, work in the fashion industry, and embrace the authentic GorpCore lifestyle through global adventures.

Communities are a significant part of the GorpCore lifestyle, functioning as newsletters or magazines. They act as magnets, drawing people in to embrace this style and transition from merely knowing about it to actively using it. It's Gorpcore World, ADVANCED RESEARCH, (di)rilievo™, gorpcore.png, curation.technique, 114.index, dreaded path, HYOH and many others.

Advantages and Disadvantages

The undeniable advantage of GorpCore is functionality. Modern technologies such as Gore-Tex (as mentioned in the article GORE-TEX FOOTWEAR: A HISTORY OF INNOVATION, Polartec, Vibram, and others ensure reliable protection in any weather conditions — be it Lithuanian rain or Norwegian winds.

However, there are limitations, especially in pricing. Quality is often reflected in a high price tag; therefore, a jacket can easily cost you 500 euros, and footwear around 200 euros, competing with mid-luxury level offerings.

The Secondary Market

The GorpCore subculture also encourages the fight against excessive consumption by promoting high quality and durability of products. You've probably come across Instagram accounts dedicated to reselling Arcteryx, The North Face, Salomon, etc. Simultaneously, there are young individuals under 20 eagerly lining up at Humana's doors once a month before restocking.

Likewise, your La Sportiva boots might lose their allure faster than they wear out. In such cases, the solution is simple—selling through online platforms like Vinted, Veister Collection, Depop, and others.

Becoming Part of GorpCore Culture

First and foremost, GorpCore is more than just a style. It's a subculture with its own communities, habits, customs, brands, and, of course, style.

Today, GorpCore isn't part of the outdoor industry or fashion; it represents a balanced and sustainable lifestyle that respects nature and our place within it.