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Embracing Authenticity: Iain Grainger on Fashion, Japanese Brands, and Evolving Trends

In this interview, Iain Grainger shares insights into his journey in the fashion industry, his love for Japanese brands, and how he stays authentic while navigating evolving streetwear trends.

Discover how he merges creative vision with cultural influences, inspiring fashion enthusiasts worldwide.

  • Keen

    Keen, an American brand founded in 2003, is renowned for its exceptional footwear and accessories. Our product line features hiking boots and casual shoes, all crafted with a focus on comfort, durability, and functionality. Discover iconic models like the Newport H2, Uneek, and Jasper, each blending style and performance. Explore our collection and find your perfect pair in our store.

  • Vans

    Founded in 1966 in California, Vans is a legendary American footwear brand renowned for its distinctive features, such as the waffle sole and iconic designs. Over the past three decades, models like Old Skool, SK-8 Hi, Era, and Slip-On have become timeless classics. Vans shoes are favored by celebrities and style icons around the world. Vans is more than just footwear — it's a lifestyle and a statement of style!

  • Crocs Crush Boot - @dv

    Crocs

    Founded in 2002, the brand is renowned for its distinctive foam clog design, such as the Echo Clog, originally created as a boating shoe. Made from Croslite, a proprietary material, Crocs are lightweight, comfortable, and water-resistant. Today, Crocs offers a wide range of styles and has become a global brand recognized for its unique and functional footwear.

Interview, Style, History

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